What actually shows in Google

Structured data has a reputation for producing visible results in search. Sometimes it does. For real estate, most of the time it does not, and the gap between those two facts is where a lot of wasted effort lives.

This page is the full list. Every type the generator builds, whether Google will show anything for it, and the date each answer last changed. If you only read one line: there is no property listing rich result, and there never has been.

Last checked against Google Search Central documentation on August 9, 2026. Google retires these features on its own schedule and rarely announces them loudly. If you are reading this a year from now, treat it as a starting point and verify before you rely on it.

The short version

“No” is not the same as “pointless.” The last section explains why several of these are still worth emitting.

Property listings

Google has no rich result for real estate. No listing preview, no price card, no property carousel, nothing. Search for any address and look at what comes back: ordinary blue links. The big portals do not have a special search treatment either, and they have considerably more leverage than your site does.

Some tools imply otherwise. Read carefully and you will usually find they showed you a Product rich result, which happens when a parser sees a price and a name and reaches for the closest thing it recognises. That is not a real estate result. It is Google filing your house under shopping, and it is not something to aim for.

Mark up your listings anyway. The reason is in the last section, and it is a real reason. It is just not a screenshot of stars.

Open houses

Event markup can produce a genuine search result. Google added a requirement in June 2025: the event has to happen at a physical location and be open to the general public. A public Sunday open house qualifies. An appointment-only or broker-only showing does not, and marking one up as though it does will not fool anything.

Times matter here more than people expect. An open house published without a proper time zone can land hours off, which is worse than leaving it out. The generator writes the offset for you and shows you the exact string before you copy it.

Video tours

Video is the most reliable visible result available to a real estate site. It can appear as a video result and in the video carousel. Four fields are required and there is no partial credit: title, description, thumbnail, and upload date. Miss one and you get nothing. Paste a YouTube link into the generator and most of it fills itself in.

You and your office

RealEstateAgent is a kind of local business, so it feeds the knowledge panel: your name, address, phone, hours, and the links that confirm you are a real business at a real address. Most agents are missing this block entirely. It is also the piece that does the most work when an assistant is deciding whether the name attached to a listing belongs to someone it can name in an answer.

Review stars

This is the one that catches everybody. You can add your average review score to your agent markup, it will validate cleanly, and it will never produce stars in Google.

Google supports ratings on local business types only for sites that collect reviews about other businesses. Yelp can show stars for a restaurant. The restaurant cannot show stars for itself. Your testimonials page, hosted on your site, rating you, is the textbook case of what the policy calls a self-serving review. The rule has been in place since 2019 and has not moved.

Keep the testimonials on your site. They do real work with actual humans, who are the ones deciding whether to call you.

FAQ and how-to sections

Both of these used to produce expandable results in Google. Both are gone.

FAQ results stopped appearing on May 7, 2026, and Google removed the documentation the following month. How-to results were dropped from mobile in August 2023 and from desktop in September 2023, with the documentation removed afterwards.

If a tool or a consultant is still selling you FAQ markup for the search result, they have not checked in a while. The markup itself remains perfectly valid and there is still a case for using it, which is the next section.

Breadcrumbs

Breadcrumbs still appear in desktop results. Google removed them from mobile in January 2025, because they were getting truncated on small screens to the point of being useless. Given where your traffic probably comes from, treat this as a partial win rather than a full one.

So why mark up the things that show nothing?

Because the search result is no longer the only place your pages get read.

When someone asks an assistant about neighborhoods in your market, something has to read your page and decide what it is looking at. Labeled data makes that easy. A wall of text makes it guesswork, and guesswork means your listing sometimes gets summarised wrong or skipped for a source that was easier to parse. The crawlers behind those assistants read the same markup Google does, and they have not deprecated anything.

There is a second reason that matters more over time. Structured data is how you tell a search engine which of the several people with your name you are, which brokerage you work for, and which phone number is current. That work does not show up as a snippet. It shows up as being correctly identified, which is the thing everything else depends on.

None of that justifies claiming a rich result that does not exist. Both things are true at once, and a tool that only tells you the first half is not being straight with you.

Sources are Google Search Central’s structured data documentation and its published changelog. Where a date is given above, it is the date Google stated, not the date anyone noticed. This page carries its own TechArticle and BreadcrumbList markup. View source.