When a buyer asks an assistant about your market, it picks two or three sources and quotes them. Clearly labeled pages are easier to pick. This writes the labels for your neighborhood guides, market reports, listings, and agent profile. Set your details once. Copy. Paste.
Free. No account. Nothing you type leaves your browser.
Prose on a page. The crawler guesses which sentence answers the question, whether that price is current, and who wrote any of it. Sometimes it guesses right.
The same page, labeled. Nothing to guess at.
Why bother
A buyer used to type “3 bedroom Santa Monica” into a search box and work through a page of blue links. Plenty still do. But a growing number now ask an assistant instead, in a full sentence, and usually about the area rather than the house. What are the schools like. Is it walkable. What did prices do last year. Back comes a short answer with two or three sources attached.
Being one of those sources is a different game than ranking. The assistant has to parse your page, understand what it is looking at, and trust the result enough to repeat it. A wall of unlabeled text makes that hard. Labeled data makes it easy.
That is all structured data is. A set of labels, written in a format every major search engine and AI assistant already reads, that says plainly: this is a guide to this neighborhood, this is who wrote it, this is when it was last updated, this is a question and here is its answer, this is the agent, here is her phone number.
Google is a resolution system. So is every assistant built on top of one. Worth treating them like it.
How it works
Your name, your brokerage, your phone, your address, your logo. Type it in one time. Every block you build after that carries it automatically, which means you never enter it again and it never comes out slightly different on two different pages.
A neighborhood guide. A market report. A video tour. An open house. A listing. Choose the type, fill in the blanks, and the generator flags anything missing before it lets you copy. Broken markup is worse than none, so it will not let you ship it by accident.
You get one chunk of code. It goes in the page's header section, which sounds technical and takes about four seconds once someone shows you where it is. If your site is managed by someone else, send them the block and they will know exactly what to do with it.
What it makes
Most of this gets used on content: guides, market reports, and the pages that explain your market to someone deciding whether to call you. Listings are in here too. Pick the thing you are marking up and the tool handles which technical type it maps to, and nests the pieces that belong together.
Article, FAQPage, HowToRealEstateAgentVideoObjectEventRealEstateListing, ResidenceBreadcrumbList, WebPageSome of this shows up in Google. Some of it doesn't.
See which is which →Enter your details, pick what you're marking up, copy the block. If you get stuck, the tool tells you what's missing before you leave the page.
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